5 Tips for Advertising on Amazon

Starting an ad campaign on Amazon might seem like an easy and surefire way to promote a product or service. Yet ensuring a campaign is successful requires more strategy than simply investing in every lead and hoping one leads to sales. Amazon ads automation is a great way to manage multiple campaigns across different countries and audiences. However, you will still need to work out how best to structure these campaigns to secure maximum returns for your investment. Here are some useful tips to optimise your automated Amazon ad campaign.

Plan Campaign Goals

Putting up an automated ad campaign on Amazon is not going to be effective if you don’t have a firm grasp on what you are trying to achieve. Are you aiming to enlarge your dominance over a particular niche market? Perhaps you are simply wanting to increase awareness of your existing brand by expanding your reach. By defining what it is you hope to achieve, you can better structure each campaign so that they can gain maximum results. In doing so, you can reduce Advertising Cost of Sales (ACoS), boost your engagement and revenue, and successfully carve out your own share of the market.

Optimise Your Keywords

While you can try placing every possible keyword you can think of into your automation software, you’ll likely end up spending extra money on keywords that aren’t helping your strategy. Instead, focus on the keywords that are performing well while eliminating the ones that aren’t. Regularly examine the results of your automated ad campaign and assess which keywords are performing best. Remember to look at long-tail keywords and indirect keywords to help expand your potential scope. Also, add any poor-performing keywords to a negative keyword filter to avoid them appearing in costly and inefficient search results.

Improve Your Product Site

Getting customers to click on your product page will not result in any sales if the product site is poor or inefficient. Make sure all pages on the site related to your product or service are up to scratch when putting your ad campaign in motion. Make sure each page is easy to navigate and clearly spells out what the product is and why customers should buy it. If possible, include high-quality videos and images, links to product pages on Amazon, and high-rated customer reviews. Ensuring your product is presented professionally and enticingly will help avoid the frustration of getting high clicks but low sales.

Target the Right Audience

Trying to target as many people as possible might seem like a great way to generate interest, but in reality, it can end up with a lot of waste. At the same time, aiming for too small a target audience could be robbing you of potential sales. Keep an eye out during your automated campaign for the types of customers who are most likely to respond to your ads, then adjust your campaign to target this audience more directly. Consider what other products and services this audience is likely to purchase, as this might lead to potential opportunities for product development or cross-promotion.

Bid for Product Placement

Another factor that can improve the success of your ad campaigns on Amazon is how prominently they are displayed. To do this you will need to bid on things like ad placement and keyword rankings. Ensure you have the proper budget to fund bids, then examine your ACoS to optimise your bids: if the ACoS is higher than your target amount, lower the price of the bid, and vice versa if the ACoS is lower. Bid strongly on keywords that have a high conversion rate for your brand, as well as for top placement in search results.